Andrea Velandia Morales


I am a postdoctoral researcher in Social Psychology at the University of Granada. My research focuses on two lines. The first one, on the psychosocial effects of economic inequality on luxury, conspicuous and statutory consumption, as well as, possible psychological (anxiety and status seeking) or ideological (meritocracy) mechanisms involved. The second, on gender stereotypes, sexism in advertising and its effects on the maintenance of inequality and gender violence.

Main interests

  • Study of social inequality and its relationship with consumption processes.
  • Relationship between the preference for conspicuous and statutory consumption, according to the perception of inequality.
  • Study of spending and saving patterns as a function of the level of social inequality.
  • Relationship between status anxiety, status seeking and statutory purchase.


Training and professional career

2022 (Ongoing)

Postdoctoral Researcher

Universidad de Granada


PhD in Psychology

Universidad de Granada


Master's Degree in Psychology of Social Intervention

Universidad de Granada


Degree in Psychology

Universidad Católica de Colombia



Velandia-Morales, A., Rodríguez-Bailón, R., & Martínez, R. (2023). Efecto normativo de la desigualdad económica: evidencias empíricas sobre el consumo conspicuo. International Journal of Social Psychology, Revista de Psicología Social38(2), 412-455.


Velandia-Morales A., Rodríguez-Bailón R., Martínez R. (2022). Economic inequality increases the preference for status consumption. Frontiers in Psychology, 12, Article 809101.